Real-time bidding (RTB) is proving to be quite beneficial for mobile ads, according to Adfonic’s “Global AdMetrics Report” for the third quarter of 2012. The social networking channel in particular experienced significantly higher click-through rates (CTRs) thanks to RTB. Adfonic’s report also found that not all mobile ad formats are created equal. RTB grows in […]

Socially Aware Blog put together an infographic offering an overview of how Americans are spending their time with social networking sites. Here are some of the interesting findings: Visitors spend an average of 6.75 hours on Facebook per month; they spend an average of 1.5 hours on Tumblr, 1.5 hours on Pinterest, 21 minutes on […]

By Jonathan L. Pompan, of counsel, Venable LLP

The Consumer Financial Protection Bureau (“CFPB”) and the Federal Trade Commission (“FTC”) have targeted mortgage advertising and marketing in a joint “sweep.” Just prior to the Thanksgiving holiday, the CFPB and FTC announced they issued warning letters to mortgage lenders and mortgage brokers advising them to “clean up potentially misleading advertisements, particularly those targeted toward veterans and older Americans.”

After all the hoopla and speculation, Groupon will keep Andrew Mason as its CEO. Reports earlier this week indicated that the daily-deals company’s board was going to consider giving Mason the boot during Thursday’s meeting. The price of Groupon’s shares went up on those reports

While size still matters when it comes to social media, it’s more about the size of your engaged audience than anything else. “Your engaged audience is all that matters from a business perspective.” Here’s a rundown of Facebook, Twitter and Pinterest to see how quantity and quality fit into marketing on each platform. On Facebook, […]

Many business owners think Facebook and other social media platforms are more for B2C companies than B2B companies, but that doesn’t mean B2B companies can’t take advantage of social media to connect with current customers and convert prospects into new customers. A Facebook contest is a great way to help a B2B company achieve its […]

LivingSocial confirmed reports that surfaced yesterday by laying off about 400 employees across various divisions today in hopes of pushing down costs. The No. 2 player in the daily-deals space will terminate 160 workers in Washington, D.C.

Landing pages can be the source of a bountiful stream of leads — if done well. It’s the last part of that sentence that trips up so many marketers. Fair or unfair, landing pages are asked to do a lot of things, but how much should be put on them? What should be put on […]

There are a lot of negative signs in the daily-deals industry these days: According to a Ipsos Public Affairs and Offers.com survey in October, just 12 percent of respondents said they used daily deals in the past 30 days, down from 27 percent during the same time last year According to Manta, 82 percent of […]

Eloqua, a demand-generation automation company, put together an infographic to summarize the results of its survey of 548 B2B marketers on how they use social media to promote, engage and sell. Here are some of the findings: 64 percent of respondents say their companies use social media marketing, which