Groupon is stopping deals offered by a cosmetic surgeon in Rocklin, Calif., after the doctor was found to have injured and deformed patients. The Medical Board of California filed a complaint against the surgeon in September 2011 involving a patient’s breast rejuvenation. Groupon is refunding purchases who bought deals from Advance Medical Spa, due to…
If you’re sending out B2B emails, there are a lot of different factors you need to take into consideration — length, discount terms, content terms, business terms and personalization among them. Oh, and we’re just talking about the subject line. A new report from Adestra, an email marketing company, shares the findings of an analysis…
ReviMedia, an online lead-generation firm, just released an infographic summarizing the trends and developments in the lead-generation industry. It offers an overview of the industry, along with pointers on how marketers can improve the practices and quality of the industry. Here are some of the points made in the infographic: Lead generation comprises: collecting contact…
Finding high quality leads is still the top challenge for most marketers. So, is SEO overrated? Is mobile the next big thing? How to boost leads through social media? ReviMedia brings you an exclusive infographic that shows you what you should be doing to boost lead quality in 2013 NEW YORK, NY
Birchbox, a discovery-commerce startup, announced that it’s taking a step outside of its usual focus on beauty products for women with a limited-edition Birchbox Home, a collection of home goods and accessories, design products, and gourmet food items. This special-edition offering comes just in time for the holidays. Birchbox is also launching a corresponding online…
A conversion funnel is the “graphical report representing a series of pages or steps that a user visits before converting.” Setting one up in Google Analytics just requires a minute of your time. Before getting started, define your website goal and know how to track it. Also, you’ll need a URL destination, like a “Thank…
Kal Raman, a former eBay executive, has been appointed by Groupon to be its chief operating officer (COO). He will be charged with helping the company’s growth in its overseas operations, which have struggled. The COO position has been vacant since last September, when Margo Georgiadis ended his five-month stint before returning to Google. CEO…
Mobile ad creative and messaging have a major impact on the effectiveness of a mobile advertising campaign. This means testing and refreshing are crucial. Here are five best practices for putting together mobile ad creative, in addition to blind data to show how ad creative makes a difference: 1) Keep messaging simple: if a user…
The Whole Brain Group, an online marketing firm based in Ann Arbor, Mich., created an infographic to explain, in simple terms, what inbound marketing is and how it differs from traditional marketing. “Traditional techniques such as advertisements, billboards, and cold calling can be costly and often ineffective, and they don’t always reach the people who…
Pinterest is drawing a clear line between businesses and people with its introduction of business accounts, which will enable businesses to officially link to their websites on their Pinterest profiles. Verification badges will help users identify these official accounts. Businesses can also integrate the “Pin It” button, “Follow” button, profile widget or board widget on…
