Groupon is unveiling a new deal structure and is redesigning its home page to enable consumers to search for offers that won’t disappear. The daily-deals giant was the master of serendipity, but it’s now focusing on being a better place for consumers to shop for things they’re already looking for. In New York and Chicago,…
Mobile is all the rage, but how can a company tell if it’s the right time for a mobile website? Though a company’s website might show up OK on a smartphone, a lack of conversions and a high bounce rate may occur if the site lacks functionalities or has features that just don’t work as…
Contrary to popular belief, Pinterest isn’t just a negligible leisure site where women ogle photos of wedding dresses and food. Not convinced? Check out these statistics: Pinterest boasted 25.3 million unique visitors in September, making it the 50th biggest site in the U.S. (comScore) Pinterest was the fourth-biggest source of referral traffic in August, accounting…
The holiday season is such a wonderful time of year
Google has distributed a test version of its new iOS-friendly mapping app to select individuals outside of the company, according to a report from The Wall Street Journal. The app will use Google’s own data and will include turn-by-turn navigation, which wasn’t included in the previous Apple version of Google’s Maps app, thanks to the…
Black Friday is just a week away, and with retail spending expected to rise this year, it’s crucial to make sure your email campaign is optimized to bring in more sales and better engagement. For starters, make sure you know what you’re offering. This requires an understanding of your budget and expected return. Knowing this…
Yes, Facebook has reined back page reach. Since August, there has been a sharp drop in reach across pages of all sizes. According to research from We Are Social and Socialbakers, the average post’s organic reach has dipped by more than 40 percent since the end of August, and there are no signs of the…
Strategies, tactics and budgets often lay claim to a lot of marketers’ attention. But all that could mean nothing if a law or regulation is violated and dire consequences are handed down by the powers that be. So to help marketers navigate their pursuit of leads in a way that complies with the rules of…
Google has introduced a host of improvements for businesses that use AdWords for its location targeting and location extensions. One of the improvements is airport targeting, which enables businesses to connect with potential customers on mobile, tablet or laptop devices in more than 350 airports worldwide. “With airport targeting, you can offer relevant, last-minute travel…
There are plenty of reasons for retailers to cater to tablet users: they’re a quickly growing segment of the population, they tend to be more affluent than traditional PC users and they tend to spend more. With the holiday season quickly approaching, it’s a bit startling to find that only 7 percent of retailers have…
