Marketers sending fresh and manually crafted emails? That’s so 1995. Today marketers are all about automated emails, which may pull fresh content from various sources but usually don’t. These emails are set up and let loose to do their thing for months on end. For lead-nurturing marketers, this presents the challenge of keeping workflows fresh,…
This continues our series of profiles of local-commerce companies. The purpose of these Q&A interviews is to give merchants, marketers and others in the industry a glimpse at what some companies out there are doing. These profiles are also meant to offer different perspectives on the future of the local-commerce industry. This week we’re profiling…
Epic Marketplace Inc., an online advertising network, has settled with the Federal Trade Commission (FTC) on charges that the company used “history sniffing” to surreptitiously and illegally gather data from millions of consumers about their interests in medical and financial issues. The history-sniffing technology enables online operators to “sniff” a Web browser to see what…
Monetate has generated an infographic about the challenges and opportunities presented to retailers by the emergence of “big data.” The company notes that retailers knew how to use customer data to run their offline operations, but the mobile and social explosions have changed things. Here are some of the interesting pieces of data included in…
Compelling the recipients of your emails to unsubscribe from your list is a good thing. No, there’s no typo there. If your argument against this is that the cost per lead makes it foolish to simply let leads slip away and that it would be akin to setting fire to a pile of cash, you’re…
Now that the pope has joined and Chris Brown has rejoined, all is well with the Twitterverse
Social media has been an unavoidable star in the world of marketing in recent times, but there’s still a gap of belief
December is the month for planning for the next year. For marketers, part of this process involves mapping out a social media strategy for 2013. Here are three steps to help: 1) Analyze which social networks work for your audience: Where do you see the most engagement? This can be measured simply by looking at…
Digital marketing has become a game driven by data, insight and execution, which has opened up the door for permission-based email to establish itself as a proven digital marketing tactic with legs. “Email has firmly established itself as the workhorse of digital marketing — nurturing leads, aiding customers’ purchase decisions and keeping customers connected to…
“Off-domain social networks are an important part of an overall social strategy, but presence alone only gets us part way there,” writes Rob Tarkoff, CEO of Lithium Technologies. “Yes, we should meet our customers where they congregate. But we must have the ability to guide social customer experience in a way that helps drives business…
