A little more than two months ago, Valueclick announced an inquiry into their lead generation practices by the FTC. As required by securities law, the company filed a Form 8-K acknowledging the receipt of a letter of…

Back in May in this column you read about the FTC’s current approach towards the incentivized advertising space. At that time, we discussed that large publicly traded companies could be involved. Well it’s old news in the industry…

This episode of Broken News is brought to you by our trusted industry insider, Cauldron Larynx. Cauldron utilizes deep knowledge, deeper skills and deepest relationships to make up the most breaking and relevant news in the Affiliate Marketing sector.

In the world of performance marketing the most effective tool networks can use to invigorate traffic to websites is cold hard cash. LinkValu Affiliate Network – www.LinkValu.com has announced a promotion to its affiliates for the month of August 2007…

PartnerWeekly, a SellingSource.com company specializing in performance-based marketing, announced today that it has achieved a milestone in its strategy to diversify the base of sub-prime…

OrangeSoda Inc., a marketing and technology company that empowers businesses with smaller advertising budgets to maximize their online presence, has found that interest in local Internet search has skyrocketed…

There’s no love lost between Microsoft and Apple Computer. Since the mid-1970s Bill Gates and Steve Jobs have been pretty much obsessed with each other.

Bandai America Inc. is putting its Tamagotchi characters to work this summer as part of a tour to promote its new electronics toy line.

Toyota has been proselytizing for its hybrid cause on a national tour dubbed “Highway to the Future: Mobile Hybrid Experience” with its next stop at a speedway in Indianapolis.

Glam Interactive Group has launched a new networking site for the interactive marketing industry. The catch? It’s women only. “The industry is so male-dominated… we wanted to promote the success of women in the space and provide a forum in…