Let’s say that you run a nice company, a well-known company that has done well by most accounts, having grown from just an idea to one of the best brands in its field. You took this company public before the dot com crash, and…

Depending on whom you ask, the United States economy has already entered a recession or sits on the precipice of one, with even the most bullish not willing to say no such recession will occur. Our stock…

With the advent of ad networks and the availability of ad exchanges, why is it such a challenge to get banner inventory to convert? There is no easy answer as each site and each advertiser have their own unique challenges. We all measure our returns differently.

It pays to be green. That’s the message RecycleBank, a rewards program that motivates people to recycle, wants to get across.

Budget Rent A Car is taking advantage of seasonal human migration patterns to relocate its car fleet by offering deep rental discounts.

Jameson Irish Whiskey culminates a month of St. Patrick’s-themed promotions today with an offer to send the perfect Irish toast to registrants’ mobile phones—at the rate of one an hour all day.

Despite it being the largest corporate employer and having no shortage of detractors, Wal-Mart doesn’t come close to qualifying as a monopoly. Granted, in many areas, especially rural, their presence has greatly reduced the number…

eMarketer’s Geoff Ramsey and Didit’s Kevin Lee to Deliver Keynotes.

With the advent of companies offering video advertising, how do you determine one company from the next? If you are a Direct Response (DR) advertiser they seem to be all the same.

Adknowledge announced today that it has signed an agreement to be the exclusive display advertising sales representative for Paltalk within the United Kingdom and Australia.