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Bird’s Eye View of the Web in March
Nielsen Online and comScore Media Metrix offered various rankings and data concerning the Internet, from a broader perspective
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Google is Not Done Dominating the Search World
While Google remains a virtual equivalent to anything related to the word or idea of “search,” it might be easy to overlook its current moves to ratchet up its dominance both in the states and overseas.
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Only 1% Say They Have Clicked on a Mobile Banner Ad
A recent study conducted by Forrester Research revealed that the mobile advertising market still has a ways to go before marketers can depend on it the way they have come to depend upon traditional Web marketing.
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Platform-A Leads All Ad Networks in March
Recent figures released by comScore regarding online advertising networks showed that AOL’s Platform-A ad network (which includes Advertising.com, Quigo, and Tacoda) led the pack, reaching 90.7% of the total number of Internet users in the U.S. during March 2008.
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Vantage Media Continues Rapid Expansion
Vantage Media, one of the largest and fastest growing integrated media and marketing firms in the U.S., today announced the addition of three key executives to the company’s management team.
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Live from Ad:Tech: Getting Social with Target, Electronic Arts
Traffic on social networks is growing, and while marketing models are still evolving, some brands are starting to view those online communities as an integral part of their advertising.
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Agencies
Courvoisier Opens Pop-Up Shop with Clothing Brand
Courvoisier and lifestyle clothing brand Lifted Research Group will debut a number of pop-up shops in five U.S. cities capitalizing on a partnership that began last fall.
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Agencies
U.S. Bank, Anheuser-Busch, Team Up for Rewards Card
U.S. Bank is partnering with Anheuser-Busch to rollout the Budweiser Rewards Visa Platinum Card, which gives cardholders the chance to earn points toward gift cards good for branded merchandise
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Agencies
NHL Using Paramount Hockey Comedy to Plug Playoffs
The National Hockey League is running a power play with Paramount Pictures to cross-promote the league playoffs and a comic hockey film.
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Agencies
Allstate Revisits Biker Tour, Launches Web Site
Allstate is hitting the biker rallies again, expanding on a tour it conducted last year and introducing a new Web site for two-wheeler enthusiasts.
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