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Agencies
Doublemint, NBA Team Up to Fight Child Abuse
Wrigley’s Doublemint brand has launched its second campaign to fight child abuse with Orlando Magic center Dwight Howard as the point man for the effort.
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Miramax Web Games Build Buzz for ‘Adventureland’
We may still be on the uphill slope to Thanksgiving, but for Miramax Films it’s not too early to start thinking about March 2009.
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Agencies
Coca-Cola Hosts First Mexican Holiday Parade
Coca-Cola is playing host to a Mexican holiday parade next month in Los Angeles.
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Agencies
P&I Postscripts
CINEMARK HOLDINGS: has a new feature for its gift cards—the capability for customers to upload their own images or photos.
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The Art to Compliant Emails and Offers
As I sit and go through my email on a daily basis, I am amazed at the emails I get which are not compliant.
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New Web 2.0 Ad Platform From Motive Interactive Delights Affiliate Marketers
Motive Interactive ( www.motiveinteractive.com)announced the launch of Advent 2.0(TM)
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Multiple Personality Disorder
An interesting article came out in MediaPost yesterday titled, “Washington AG Targets Tattoo Media’s MyLuvCrush.com.” For all that has been written about the mobile marketing space over the years…
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Affiliate Marketing 101 – An Introduction to Transparency
Not too long ago, we wrote about how the difference between coming across as smart and coming across as intelligence impaired often has less to do with one’s actual intelligence and much more to do with their…
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Fewer E-mails Being Opened
A study recently conducted by MailerMailer showed that the average marketing e-mail open rate fell to 13.20 percent in the first six months of 2008.
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