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Lessons Learned From The Frontlines of eCommerce
It is hard to escape the platitudes and suggestions that accompany a New Year. The tendency is to look back and try and learn from what has occurred in the past and apply that wisdom towards creating a more fulfilling future.
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MarketLeverage Announces The Online Advertising Industry’s First Affiliate Help Videos
GreenLinksTM tutorial video program, the online advertising industry’s first interactive video educational tool.
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Americans Spend 30 Percent of Leisure Time Online
Internet users in the U.S. spent about 30 percent of their leisure time online in 2008, according to a study conducted by TNS Global.
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Google Reaches 78 Percent of Americans
The most recent numbers released by comScore Media Metrix show that Google reaches 78 percent of Americans using the Internet and that online retail sites saw growth despite poor holiday sales.
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LinkedIn Users Don’t Flirt
A recent study released by Pew Internet & American Life Project found that 35 percent of U.S. adults ages 18 and older used online social networks in 2008, compared to 65 percent of teenagers 12- to 17-years old.
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‘MySpace’ is Top Search Term in December
Hitwise recently released its lists of the top 10 industry search terms based on U.S. Internet usage during the four weeks ending Dec. 27, 2008, and showed that “myspace” was the top overall search term.
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Agencies
Mars Snackfood Boost Sales with Instant-Win Game, Sweeps
Mars Snackfood U.S. is hoping to spark candy sales with an instant-win game and sweepstakes tied to the Super Bowl, which offers football fans the chance to experience the Big Game in person next year.
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Agencies
Mars Offers Paris Trip in Valentine’s Day Contest
Mars Snackfood wants people to think green for Valentine’s Day this year, as part of an online contest featuring its iconic spokescandy Ms. Green.
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Search Advertising Slowed in 2008
Though Internet advertising has been vulnerable to the overall economic decline, search advertising has become more desirable for marketers. Still, U.S. search advertising saw its annual spending increase slow down a bit from its 2007 growth.
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Mortgage CPC Plummets
Efficient Frontier recently released its U.S. cost-per-click data for the month of December 2008.
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