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  • Spam Landscape Shifts a Bit

    Symantec recently released its “The State of Spam” monthly report for February 2009, which showed that the U.S. is losing a bit of ground to other countries in terms of being a region of origin for spam.

  • Optimize your way to PPC success

    If you ask the top pay per click marketers what is one of the factors that have allowed them to achieve their success it’s their ability to optimize campaigns. Being able to adapt to the changing demands of the market can determine whether a PPC campaign will be successful or just a drain on your budget.

  • How does an Email Marketer cut through inbox clutter?

    Email marketing has had so much success that we are now starting to see more restrictions on deliverability and lists are becoming less responsive due to the increasing amount of competition.

  • Twix Seeks Big Laughs in Video Contest

    Calling all college students with a funny bone. Mars Snackfood U.S. is searching for the funniest college student in an online contest tied to its Twix brand.

  • Yahoo Squashes RSS Ads

    After more than three years in beta mode, Yahoo!’s Ads in RSS program was shut down on Monday, “to focus on other more broadly used ad products for our publishing partners, such as Sponsored Search and Content Match,” according to an e-mail sent to publishers.

  • The (Still) Super Bowl

    There is a line from the upcoming movie, “He’s Just Not That Into You,” where Drew Berrymore’s character laments how she gets rejected by seven different technologies, saying dating today is very exhausting. While not involving a…

  • The Affiliate Marketing Stimulus Package

    A few days ago The Wall Street Journal ran an article by well known writer and author Chris Anderson titled, “The Economics of Giving It Away,” which tries to tackle (in non-book form) one of the more difficult challenges…

  • Huge Opportunities Exist in The Online Dating Space

    I have spent the last few weeks digesting my thoughts and analyzing where I believe the online dating space is headed this year.

  • comScore on 2008 and 2009

    On Monday, comScore released its “The comScore 2008 Digital Year in Review” report, which highlighted important online marketing trends in the U.S. and gave some general expectations for 2009.

  • Internet Explorer Continues its Descent

    According to recent figures from Net Applications, Microsoft’s Internet Explorer continued its habit of losing market share, finishing January 2009 with a still-strong 67.55 percent. Meanwhile, Mozilla’s Firefox, Apple’s Safari and Google’s Chrome all continued their uphill climb.