AOL is rolling out Project Devil 2, its first major update to the company’s display ad product. The update includes a new 300×1050 unit that includes two applications to give brand marketers a bigger high-definition asset in the top module, and a 300×600 unit with one application. The update to Project Devil involves closer integration […]

Google slapped an animated banner ad (promoting its own Nexus 7 Android tablet) on its distinctively bare homepage last month, a move that was a bit surprising to users and industry observers. This wasn’t the first time Google used its homepage to shine the spotlight on its own products, but what does this mean for […]

The thinking goes something like this: If Facebook is going to make more money, it has to show more ads. This isn’t necessarily true. The social network’s off-site ad network and Gifts product are two tools it can use to grow its revenues. This would mean that Facebook would be relying on its data instead […]

In their latest Social Media Insights report, Men Are Cheap: Efficient Gender Targeting with Facebook Ads,

It’s almost a clich

Econsultancy rounded up digital marketing stats from this week. Here’s a glimpse at the stats: The top performing financial brand on social media is CompareTheMarket Tablets and smarphones are driving up impulse buying Microsoft is ahead of Google in email 1/4 of UK consumers have made a purchase using mobile Women less receptive to Facebook […]

According to Search Engine Land, Twitter is opening up its search results and preventing bots from crawling the results for users, videos and images. From an SEO perspective, the domain authority Twitter has should be enough to rank well regarding certain instances- like garnering large amounts of rankings from hashtags during big events. But, search […]

When you start dating someone, it’s unlikely that they’ll fall head over heels for you right away. Instead, it takes time to get the other person to warm up to you, and this happens through going on dates, sharing kind and honest words, and experiencing meaningful moments together. The process of lead nurturing is quite […]

According to Optify’s “2012 Marketing Athlete Survey Report” marketers benefit from following a healthy habit regimen to meet lead generation goals and boost their company’s growth. The study surveyed B2B marketers, finding that most marketing athletes do not plan to outsource tactics such as social media (79 percent), email marketing (76 percent) and lead generation […]

Email isn’t getting as much buzz as social media is these days, but the tried-and-true marketing channel is still a great way to get a message out to a large group of people. When it comes to lead generation, email is a tool that requires preparation, testing and discernment in order to get the best […]