According to Optify’s “2012 Marketing Athlete Survey Report” marketers benefit from following a healthy habit regimen to meet lead generation goals and boost their company’s growth. The study surveyed B2B marketers, finding that most marketing athletes do not plan to outsource tactics such as social media (79 percent), email marketing (76 percent) and lead generation (72 percent) in the next year. Most of the respondents (82 percent) say they spend most of their time on marketing activities that are important to their business. Twenty-seven percent, however, say they have to manage too many lead generation tools and channels.
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