On multiple occasions in the past, we have admitted our prediction for consuming more tv than the average person in our industry does. Then again, given that so many people seem to have abandoned any form of live television, watching more than…

Our industry has pooled together people from all walks of life. We’d say both young and old, but really it’s more like young and a few old. I suspect, though, were we to collect stories of how people ended up in performance marketing, we would find some…

New Orleans – July 26th, 2011 The HitPath team recently released a set of upgrades to its already strong proprietary suppression list management tool set. The suppression tools come as part of HitPath’s all-in-one software solution, geared towards enterprise level performance marketing professionals…

A recent paper from Casale Media titled “The link between ad placement & performance” aimed to test the hypothesis that “not all impressions are created equal.” It did this by examining the effect of three ad placement variables — page positioning, view order and frequency – on campaign performance.

According to the latest figures from comScore, Google Sites remained the top Web property in the U.S., while the travel category welcomed its biggest audience yet in June.

Earlier this week, we met with a long-time veteran of the performance-marketing space. Today, he runs a CPA network, although he is the first to point out that the network piece of the business is not the emphasis. For most companies, the network…

According to Millennial Media’s Mobile Mix report for June, tablets are replacing computers when it comes to various activities, especially email, browsing the Internet and watching videos. The report also notes that smartphones accounted for nearly two-thirds of smartphone, feature-phone…

A new report commissioned by the Interactive Advertising Bureau and conducted by Ovum reveals that nearly three-quarters of key ad spend decision-makers expect to boost mobile advertising budgets in the next two years.

The latest figures from comScore shows a search landscape that remained mostly unchanged in June. Separate numbers from StatCounter show that Google continues to dominate the mobile search realm.

Efficient Frontier’s “Global Digital Marketing Performance Report: Q2 2011” reveals that search spend growth in the second quarter slowed down from its pace in the previous quarter. It also found that Facebook ad cost per click (CPC) significantly increased quarter-over-quarter.