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  • Can You Sell Me Now – Yahoo and Display

    Not too long ago, we talked about an experience that almost everyone has gone through at some point in time – being a part of what can only be described as a sinking ship. The overly dramatic analogy that came to mind at the time was the…

  • Shameless LeadsCon Plug – Call Verified Leads

    Almost six months have passed since our last series of articles profiling key themes in lead generation. Our well meaning articles did contain a slight bit of disingenuity, as they specifically covered themes that correlated with topics being discussed at…

  • DealFun Announces BuySafe Program Insuring Every Purchase

    Ontario, CANADA (August 4, 2011) – DealFun.com, the newly launched shopping-auction site, has an exciting announcement that deal-conscious online shoppers will love. The site has been added to the select list of BuySafe Guaranteed merchants, giving consumers complete confidence that their…

  • The Week in Review

    Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

  • SiteScout Introduces AdBuilder Tool, Enabling Social Media Integration and Dynamic Geo Macros Into Display Ads

    Toronto, Ontario (August 2, 2011) – SiteScout has now made it possible for advertisers, on their media buying platform, to easily create dynamic display ads with integrated social media widgets.

  • 2011 Pro Award Winners

    Click on each campaign name to view their full description.Missed the list of 2010 Pro Award finalists? View them here.View our Judges Gallery here. VIEW THE 2010 PRO WINNERS PRESENTATION HERE Best Promotion of 2010 Goes to: Give a Day, Get a Disney …

  • Feature Update: HitPath® kicks Suppression List Management Up A Notch.

    New Orleans – July 26th, 2011 The HitPath team recently released a set of upgrades to its already strong proprietary suppression list management tool set. The suppression tools come as part of HitPath’s all-in-one software solution, geared towards enterprise level performance marketing professionals…

  • Click and Action Rates Surge for Ads Shown at Least Five Times

    A recent paper from Casale Media titled “The link between ad placement & performance” aimed to test the hypothesis that “not all impressions are created equal.” It did this by examining the effect of three ad placement variables — page positioning, view order and frequency – on campaign performance.

  • Travel Websites Attract a Record Audience in June

    According to the latest figures from comScore, Google Sites remained the top Web property in the U.S., while the travel category welcomed its biggest audience yet in June.

  • The Week in Review

    Headlines from the industry. To receive daily updates please visit the Digital Moses fan page