A study from TradeMob, a mobile app marketing company, declares that 40 percent of mobile ad clicks are “useless.” Twenty-two percent of this is due to “fat fingers,” while 18 percent is due to fraudulent clicks from botnets or hidden double banners. Lining this up with recent numbers from eMarketer means that about $6.2 billion…
Have you noticed that the daily deals hitting your inbox have become less attractive lately? You’re not alone. Customer fatigue is often pointed to as the reason for consumers souring on Groupon and its competitors, but saving lots of money never gets old. The problem is seller fatigue, which is rooted offering “try it, you’ll…
Facebook’s Offers product will no longer be free for businesses, a move that could help its revenue stream. Facebook Offers, launched earlier this year, gives retailers and merchants a chance to send deals to their fans on the social network. Soon businesses will have to pay at least $5 on ads to promote each of…
According to estimates from eMarketer, digital ad spending in the U.S. will surpass $37.3 billion this year. This would reflect 16.6 percent year-over-year growth from the $32.0 billion spent on digital advertising last year. Naturally, Google, Yahoo!, Microsoft, Facebook and AOL will claim about two-thirds of this year’s spending, or $23.9 billion in ad revenues.…
A group of Internet titans, including Google, Amazon, Facebook and Yahoo!, have joined forces to form The Internet Association. The organization will lobby for Internet freedom, innovation and growth, and the empowerment of users. Meanwhile, Yahoo! has shed its registered trademark symbol, and Groupon unveiled a credit card payments product called Groupon Payments. Read on…
Earlier this week, digital marketing company Silverpop announced a partnership with Janrain, a social sign-in platform, to enable website visitors to register for online offers using their LinkedIn credentials. This feature could be a handy weapon for B2B marketers looking for a better way to generate leads via social media channels, so long as they…
Lenskold Group’s “2012 Lead Generation Marketing Effectiveness Study” contains a wealth of information and findings regarding how marketing automation affects lead generation. Long story short, marketing automation is something all lead-generation marketers should look into, if they haven’t already. According to the survey of 373 B2B marketers whose groups generated leads for a sales organization…
Facebook is taking a big step in a new direction by testing its own mobile ad network, which signals the company shifting away from traffic monetization and toward data monetization. The social network has also introduced a feature in its Pages Manager App allowing users to purchase Promoted Posts on their mobile devices. Meanwhile, a…
Pumpkins, witches and candy corn are making their annual appearances in stores across the country, a reminder that Halloween and, consequently, the 2012 holiday season are nearly upon us. For brick-and-mortar stores, this means that it’s time to set out the appropriate decorations and sweets. For consumers, it means lots of planning and shopping. For…
Social media reviews from users are about to get murkier: Gartner expects that in 2014, 10-15 percent of user reviews on social media sites will be paid for companies selling the products. Meanwhile, Google+ boasts 100 million active users and a survey found that a significant number of Groupon merchants are unsatisfied with the deals…
