Author
Rodney Mason
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Social
NASA’s Giant Step in Social Media
Learn how NASA is building social colonies to raise awareness.
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Agencies
Deep Discounts and Prepaid Card Spending Cause Uptick in Rebates
Traditional sales and ‘everyday low price’ strategies have eroded margins and created consumer fickleness. Re-enter rebates: a smarter promotional strategy for retailers looking for new avenues for customer acquisition and loyalty.
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Agencies
Why Marketers Must Disrupt the Path to Purchase
Parago conducted shopper research during the 2013 peak holiday shopping season to identify emerging omnichannel path-to-purchase shopping trends for the year ahead.