Richard H. Levey

• Agencies

  Customer Input Pays Off For Revamped Marriott E-Newsletter

  At first blush, rewards statement design should be a no-brainer. By definition, a marketer is communicating with its most engaged customers. To paraphrase an old saying, any communication is good communication as long as the customer’s name is spelled right. Right?

  Marriott International found differently when it reconfigured its rewards e-newsletter. The new design highlights features members are interested in, strips down verbosity, offers a cleaner look and adds personalized rewards to its communication.

  As a result, this group of engaged recipients has become even more so, with revenue per e-mail initially jumping by 25%. Since the new design has rolled out, monthly per-message revenue has consistently been 10%-25% higher, according to Kristen Barletta, Marriott International’s email marketing director.

• Agencies

  Lessons From the Past: Ideas from 2010 Black History Month

  Those thinking of creating retail campaigns tailored to African American consumers can get some good ideas from these initiatives, which were done last

• Data & Analytics

  Picking Up Chicks: How Brands Relate to Women in Social Media

  If women are a core target audience for your brand, chances are good you’re already connecting to them via social media. Well, that is, good if you want

• Agencies

  10 Tips for Marketing to African Americans

  Create an emotional connection with African American consumers with appropriate thematic and product partners. Think Partner with brands African American

• Data & Analytics

  Fisher-Prices’s New Zoo View Connects With New Moms

  Everyone goes to a zoo to see something they’ve never encountered before. But a zoo-centric live-event campaign from Mattel subsidiary Fisher-Price is

• Agencies

  A Marketing Segmentation Primer, “Seinfeld” Style

  Marketers always need to think about the segments that have the greatest need for their products. Targeting effectively depends on data and analytics, a concept that Kramer on “Seinfeld” could have applied to marketing the Bro.

• Data & Analytics

  Move Beyond Your Current Distribution Channels

  Looking beyond the obvious, discovering new ways of doing things and finding new distribution channels is essential in today’s fluctuating economic climate.

• Agencies

  Raising the Stakes

  Of the five million people in Foxwoods Resort and Casino’s data warehouse, four million hold the property’s Dream Card. A new data initiative will help

• Agencies

  Live from the Gartner CRM Summit: In A B2B2C Relationship, Everybody Needs Somebody

  A simple definition of customer relationship management might be “a continuous loop between the customer and the marketer in which, through interaction,