At Facebook’s big event today, the social network finally offered a peek at what it’s building: a search tool called Graph Search, or what CEO Mark Zuckerberg is calling the company’s “third pillar” of its ecosystem. No, it’s not quite a “Google killer” search engine, but it is one step closer to realizing all those…
As merchants ponder how to promote themselves and attract more customers, they may wonder how beneficial running a daily deal might be. After all, the industry has cooled off quite a bit from the frenzied days around Groupon’s IPO in November 2011, and horror stories of small businesses shuttering their doors after running a daily…
The next time you want to reach people via a series of email marketing messages, make sure what you deem as a proper frequency won’t be interpreted as bombardment by recipients. According to an online survey from YouGov commissioned by Emailvision, three-quarters of respondents said they would resent a brand after being bombarded by emails.…
Dan Zarrella of HubSpot has generated an infographic conveying one simple message: If you want engagement on Facebook, all you have to do is ask. Analyzing 1.2 million posts from the top 10,000 most liked Facebook pages, Zarrella encountered some interesting findings. These include: –
If you’re a marketer using social channels like Facebook, Twitter, LinkedIn, Pinterest and Google+ to engage with your audiences and just aren’t getting the results you want, here are three steps to take to analyze and adjust your social media campaigns: 1) Collect data: Go beyond likes, followers, comments, etc., and gather data from Google…
“Working the sales process in reverse saves you money, resources and time,” writes Andre Bourque, a social media marketing and inbound-marketing specialist. “In order to effectively increase your market presence and online profile, you can use various platforms and tools to be where you wish to be and when you wish to be there.” He…
Last week, “curious purveyor of local” Scoutmob partnered with Google’s Niantic Labs to integrate its local deals into Android mobile app FieldTrip, which serves users information based on where they currently are. But that isn’t the only good news these days for the Atlanta-based company, according to PandoDaily. Scoutmob co-founder and head of product Michael…
At the end of 2012, PayPal expanded its offline payments service to 23 total brick-and-mortar retailers, nearly doubling its previous number of partners and exceeding its goal of 20 national retailers by the end of last year. PayPal’s in-store checkout system is now available in 18,000 physical stores throughout the U.S. Among the 23 retailers…
Brightcove, a provider of cloud content services, has put together an infographic including “really interesting data around why content marketing is a top priority for marketers seeking to drive awareness, generate leads and convert sales,” according to the company. However it also looks at the fragmented nature of today’s audience, thanks to social media and…
What do email marketing and magic have in common? They both need their audience to opt in to a performance. This little metaphor yields a helpful post from Daniel Burstein at MarketingSherpa that discusses four key tricks email marketing tactics every email marketer must know: 1) The reward delivery: loyalty, check-in rewards, offers, etc. (think…
