Kimberly Clark and daytime talk show The View are out with a sweepstakes awarding free room makeovers worth $25,000 each.

Ace Hardware is out with a national contest that offers entrepreneurs the opportunity to compete to win their own store, valued at $1 million.

To balance out this week’s Digital Thoughts, where we look at the incredibly non-direct marketing world of MySpace and YouTube, in this week’s Trends Report, we focus closer to our roots by looking at a company that has come a…

No, I don’t mean it’s the new “most important” component of the Google algorithm. I mean it’s the one that probably isn’t that important but causes people to OBSESS. Just like toolbar PageRank has done for years.

According to a new survey called “Personalization Survey” released by ChoiceStream, it seems that consumers are warming up to the idea of exchanging personal information for an enhanced, more personal…

New numbers released by Nielsen//NetRatings AdRelevance show that e-mail sites received 44.2% of online display ads in December 2006. This number shows a noticeable decline from November’s 47.5% and October’s 51.1%.

Don’t look now, but another search engine with a specific target audience is looking to make its way into the U.S. market.

According to the most recent numbers released on Monday by comScore Networks, Google and Yahoo were the only two of the five top search engines to gain ground in December 2006. Microsoft, Ask, and Time Warner all fell a…

The stratospheric rise of the Affiliate Summit series of tradeshows is no secret in the industry. I remember attending my first Affiliate Summit a few years ago and I was struck in particular by two things: (1) I had never seen such a high…

In 1979, a British Band named The Buggles released a song that almost all reading have heard at some point in their lives. Chances are most people haven’t seen the video, which is slightly ironic considering its status as the first…