New numbers released by Nielsen//NetRatings AdRelevance show that e-mail sites received 44.2% of online display ads in December 2006. This number shows a noticeable decline from November’s 47.5% and October’s 51.1%.
In December, 257.7 billion display ads were run by online advertisers, which is a 1.9 billion drop from November’s 259.6 billion.
Yahoo’s e-mail site earned the most display ads with a 36.4% share, which was less than November’s 40.4% share and October’s 43.6% share. MSN’s Hotmail received 6.4% of all display ads in December, an increase from November’s 5.7% share, and on par with October’s 6.3% share.
Financial services advertisers are continuing to show confidence in online display ads. The sector received 29% of all online display ad impressions last month, compared to 25% in November and 30% in October. For each of these three months financial services marketers made up the largest portion of display ad impressions.
Web media was second with 17% of all online display ad impressions, which is a decline from November’s 20%. Retail goods and services accounted for 16% of all impressions, which was the same as the previous month, while telecoms accounted for 13% (an increase from November’s 10%), and public services accounted for 6% (a decline from November’s 9%).
Sources:
http://publications.mediapost.com/index.cfm?fuseaction=
Articles.showArticle&art_aid=53860
http://www.bizreport.com/2007/01/report_email_sites_have_
fewer_display_ads.html
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