Consolidators Come, Maybe Go
Lake Group to build a network for DVC; Aspen considers `options.'Terry Graunke didn't waste much time getting back into the consolidation game.With the
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Top Ten Online Promotional Pointers
Online promotions were a major topic at this year's PROMO Expo, so I thought I would recap some of the most salient points brought forth during the show.1.
December 1, 2000
More Rules Made to Be Broken
All right class, let's review. Who remembers the No. 1 Rule of Promotion? Peter?That's right, the first rule was: Make Your Own Rules. Promotion is about
techno-stumping
Candidates hungry for brand awareness and consumer interaction take a page from the Web.Every four years, the Dems and the GOP dust off their Marketing
SPORTS SPONSORSHIPS
Putting on Their Game Faces Sponsors are stepping up activation to create an `experience' consumers won't soon forget.Cricket. Ski patrol. Yacht racing.
Campaign trail
You're a Good Man, Charlie Brown Mr. Schulz may be gone, but the Peanuts posse is thriving in licensed promotions.Snoopy's in the frozen-food case. Linus
Black Tie Optional
WITH QUALITY PRODUCTS, EXOTIC TRIPS, AND A-LIST PLAYERS, THE PREMIUM INCENTIVE CATEGORY IS LOOKING PRETTY CLASSY.Marketers looking for quality products
D-I-Y Prizes
WHEN WINNERS GET TO PICK THEIR PREMIUMS, SOMETIMES THEY CHOOSE THE SUPER BOWL, SOMETIMES LUMBER.When Pepsi-Cola Co. gave away 350 grand prizes in its
EVERYBODY WINS
These days, good games weave their play into product use.Look at Coca-Cola's summer effort, It Could Be Your Next Coke: Coke drinkers pop the false top
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