In November I wrote an article and referenced a trip that ICMediaDirect.com’s VP of Business Development, Diana Lee, took to China. She participated in Shanghai’s inaugural ad:tech conference. It was a great trip and our

TRUE, the leading scientifically based online relationship service, has selected Oridian Online Media to provide exclusive advertising representation of its popular Web site and email newsletters.

Persistent Screamers become comic book creations in the newest addition to the Confidential, DM Pimping. The Web Surfing Sinners get brought to animated life in this weekly cartoon for the online media masses. Click below to get flashed by the prettiest peons and ugliest underbelly of affiliate life.

For analytical types, the last two weeks in January are like this Sunday for football fans. It’s during these times that the public companies, including those in our space, announce their fourth quarter earnings. All the guessing ends

Six years ago, I was sitting in a hallway in a makeshift cube, trying to wrap my head around the business of Internet advertising. I joined this space the way many people do, as a media buyer. As I was “buying” on a CPC basis in a…

iTunes changed the music landscape by allowing a user to buy a song for $.99, instead of having to buy an entire CD (record, 8 track, cassette) as in the past. A new model has emerged, but has yet to catch on. This is buying the…

Persistent Screamers become comic book creations in the newest addition to the Confidential, DM Pimping. The Web Surfing Sinners get brought to animated life in this weekly cartoon for the online media masses. Click below to get flashed by the prettiest peons and ugliest underbelly of affiliate life.

You’ve heard the saying, “Information is Power”. But have you heard the one that goes like this…”Not having the right mortgage information to match your particular circumstances can wind up costing you tens of thousands of…

When it comes to affiliate marketing solutions, two pairs of companies get mentioned more often than any others. One is Commission Junction and Linkshare, the other Direct Response and KowaBunga. ValueClick snapped…

Direct Response wasn’t the only company in the news this week because of an acquisition. In what could be construed as a case of one-upmanship, Think Partnership, the parent company of competitor affiliate network solutions