You surf MySpace and in between the barrage of dating offers placed ever so conveniently that you stand a good chance of accidentally clicking, you come across a banner that those in the direct marketing space know all too well. You…

You are probably dismissing good leads in ways you never thought possible. The purpose of this two part article (part two coming next week) is to turn the spotlight on some of the most common problem areas for you to inspect and provide a solution to improve your lead quality.

NEW YORK, NY – February 12th, 2007 – Last Thursday, female (and some male) advertising executives came out in the bitter cold to celebrate at CORIO in New York City. Why? They were…

The world of online marketing is heavily regulated, and constantly watched by both government authorities and consumer advocates. Honest marketers must tiptoe carefully through the minefield of regulations and laws, and make…

Earlier this week, Hitwise released their listing of the top 10 search terms for 10 categories for the month of January 2007.

Datran Media, an e-mail and online marketing solutions company based in New York City, recently released their annual e-mail marketing survey, titled “The 2007 Email Marketing Survey: Looking Forward.” The survey was…

Starting on Monday, Yahoo! Mail Beta began giving some users the opportunity to use an integrated version of Yahoo! Messenger right from their e-mail window, similar to how users can log on and use Google Talk directly from…

Sprint Nextel is gunning its event-marketing engines for the Daytona 500 this weekend.

U.S. marketers will spend $1 billion on music sponsorships this year, up 16% from the $867 million they spent last year, according to sponsorship consultancy IEG Inc.

9Lives is revving up for the second leg of its national tour that has prompted 100,000 cat adoptions in its first five months.