There are many online tools readily available that can be easily utilized for competitive intelligence gathering.

A solid compliance program requires that you genuinely check new affiliates before allowing them to run your offers.

In Part 1 of “Making of a Market,” we cover the historical setting that paved the way for some of the more significant, or at least pervasive, online advertising segments, including mortgage and incentive marketing…

Internet attacks happen more often then you may think. Let me illustrate my point: You get a call from an affiliate or publisher notifying you that your tracking or website appears to be down.

HASBRO INC.: has named Brian Goldner as CEO. Golder, 45, replaces Alfred J. Verrecchia, 65, who transitioned to chairman of the board. In his first act in the post, Goldner named David Hargreaves

I’m not a lawyer and not attempting to give legal advice. But, as a provider of one of the most used lead capture and tracking platforms, LinkTrust, I have seen lead generation campaigns go through dispute resolutions and negotiations.

As I speak with people in the industry who are interested in the subject of compliance, it’s become plain that there is no central repository for information on the subject.

Good news just isn’t in the cards for Yahoo! these days.

When one thinks about iPhone owners, many adjectives might come to mind. Is “promiscuous” one of them? Well, according to a recent survey conducted by Rubicon Consulting, it should be.

According to the latest figures released by both Nielsen Online and Hitwise, Google held on to its spot atop the search mountain.