While China’s economy is experiencing some form of a slowdown, it does not seem to be slowing down the growth of the country’s Internet population, which was declared to have surpassed the size of the online population in the U.S.

A recent online survey of 523 e-mail marketers conducted by eROI, an e-mail marketing agency, found that just 30% of the respondents indicated that they use confirmed (or double) opt-in for signing up consumers.

According to the most recent figures released by comScore Video Metrix, more than 10 billion online videos were viewed in the U.S. during February 2008, a 3% increase compared to January.

The latest figures released by Nielsen Online show that while more queries were conducted in March 2008 compared to February, Google’s share of the search pie remained the same, while Yahoo! and MSN/Windows Live grabbed bigger shares.

When I’m at a show like adtech, even though I’m not attending in a legal role, I often end up in conversations with people about legal issues facing our industry.

The launch of the new eCampus.com Program in the LinkConnector Affiliate Marketing Network brings affiliates Back to School to gain new opportunities at earning big.

Burger King is extending into casual mobile games with the launch of “BK City,” a set of handset games that users can download for a monthly subscription fee of $2.99.

Are you trying to redefine an existing program or create a new one? Then check out this Webinar presented by Promo and sponsored by Rymax.Our speakers will offer tips on how to make rewards work for you. And they’ll describe the benefits you will get—increased sales, greater long-term retention and positive word of mouth marketing.

A recent study conducted by Forrester Research revealed that the mobile advertising market still has a ways to go before marketers can depend on it the way they have come to depend upon traditional Web marketing.

Recent figures released by comScore regarding online advertising networks showed that AOL’s Platform-A ad network (which includes Advertising.com, Quigo, and Tacoda) led the pack, reaching 90.7% of the total number of Internet users in the U.S. during March 2008.