On the marketing food chain, dancing inflatables (or wacky waving inflatable arm-flailing tubes, for you Family Guy fans) are pretty far down toward the

RadioShack Corp. has named Lee Applbaum as executive vice president and chief marketing officer. The post took effect yesterday

Chiquita Brands International, Inc. is pushing its fresh produce with a rewards program that gives consumers points for purchases they can apply toward weekly auctions or charities of their choice

Shopper marketing agency Mars Advertising has named Timothy Goeglein as vice president and retail channel marketing director, a new position, in the Cincinnati office

In 2004, Burger King used celebrity ads featuring Snoop Dogg, Michelle Branch and P. Diddy to encourage fans and diners to go to the polls

Frito-Lay’s Doritos brand is once again turning to consumer-generated content for its Super Bowl advertising effort

Last week, in “People versus Partners,” we opened by saying, “In this decade, we have witnessed two of the most major collapses in the history of the US economy, rivaling in scope to the Great…

The Bear Stearns collapse took place in mid-March of this year, but as touched upon in Part 1, signs of its perilous fall, from almost $30 per share to its purchase price two days later at $2 per share, began clearly in…

Opens new London office; Hires UK Business Development Manager

PCH Leads Collaborative Online Effort to Defend Against Recent Fraudulent Data Attacks on Opt-In Websites