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Google Increases Its Lead in October
The most recent comScore figures show that Google led the search engine rankings yet again in October 2007.
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Healthy Black Friday for Online Retailers
According to recent comScore figures, consumers spent $531 million on online non-travel purchases on Black Friday, a 22% increase from last year’s figure.
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Online Ad Spending in Canada Plays Catch Up
Superior currency strength is not Canada’s only boasting point when it comes to comparing themselves with the U.S
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Agencies
Live From Motorsports Marketing: Daytona 500 Plans Revving
As the 50th anniversary Daytona 500 approaches, brands are building their support campaigns in what figures to be a benchmark event of $100 million in promotions.
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Mobile
MTV Launches Mobile Social Network
Building on the response to its young Latino-focused channel MTV Tr3s, MTV Networks is rolling out a mobile social network to reach the same audience.
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Credit Crunch Fears Reappear
Travel back to Thursday, July 19, 2007. The Dow broke 14,000 for the first time ever, ending the day at 14000.71. On Friday, it retreated 150 points, though, and closed just above 13850. Days later on Monday, July 23…
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Facebook and The Future of (Performance) Marketing
Two advertisers seem to dominate airport advertising – BMW and Accenture. After a few visits to the airport, I feel I can tell you all about BMW’s cars and what it takes to “be a Tiger.” Then again, I like cars and…
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Amazon Offers Customer Video Reviews
Amazon.com recently unveiled customer video reviews on its site, which allows customers to post their reviews of products in WMV, MPEG, Quicktime, or AVI formats.
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Online Advertising to Reach $42 Billion
According to a recent report released by eMarketer, online advertising spending in the U.S. is expected to grow at a rapid pace, reaching an expected $42.0 billion by 2011, which would be equivalent to 13.3% of total media advertising spending.
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Online Comparison Shopping Grows in Popularity
Traffic to online comparison shopping Web sites increased during the week ending November 3, 2007, compared to the week ending November 4, 2006, according to Hitwise.
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