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Holiday Tablet Traffic Surged in 2011; iOS Gets Higher CTRs Than Android
Tablet traffic surged 229 percent over an average projection based on historical network traffic for Dec. 26, 2011, according to Jumptap. Jan. 2 saw a 263 percent boost in traffic, probably thanks to uploads of holiday photos and users getting familiar with their new devices.
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B2C Email Newsletters: 25% Open Rate, 11% CTR, 2% Conversion Rate
According to Econsultancy’s “2012: Email in Action” study, the majority of responding marketers see social media as a challenging competitor for email. A similar majority thinks young people are abandoning email as a primary channel.
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Shameless LeadsCon Plug…Because We Love You
Please ask yourself this simple question. Do you like paying more for something than you need to? If the answer is no, then stop waiting and book your tickets to LeasdCon now. The price on the site of $795 not for you? Your price is 25% less – $595. But it won’t be if you keep…
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Mobile
Glamour and SpyderLynk Test Mobile Shopping from the Back of a Taxi
A new partnership between Conde Nast
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Agencies
Live Alligators in NYC Draw Crowds, Press for “Swamp People”
The History channel and its agency, Civic Entertainment Group, have converted 5,600 square-feet of space in New York City
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Data & Analytics
Use Email To Give Your Social Content Traction: 4 Tips
What are the odds that your communication will appear in someone’s social news feed at the exact time that they are logged in to see it?
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Agencies
5 Tips to Find High Performance Segmented B-to-B Prospect Lists
Here are 5 tips to help you find or build segmented prospect B-to-B lists that produce the best ROI and lowest cost to acquire a buyer of your own
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Agencies
Netflix Metrics: Subscriber Levels Rebound And Profits Rise After PR Misstep
By the end of the fourth quarter, Netflix had added 610,000 customers to its U.S. subscriber base. The catch is that nearly all of those subscriptions are, at least initially, added within its “free subscriber” promotional category
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Agencies
Chief Marketer Listline February 6
Chief Marketer and NextMark offer a selection of files new to market, including Catholic Advocate Educational Fund and RetirementJobs.com RideAlong.
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