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10 Ways to Improve Marketing Campaigns
Forbes.com has 10 tips add to your marketing strategies, specifically to your marketing campaigns.
Forbes.com has 10 tips add to your marketing strategies, specifically to your marketing campaigns.
Lee Applbaum, global CMO for Patrón Spirits, talks about how the brand fought back a authenticity challenge.
Marketers have mastered the craft of storytelling, but one of the toughest challenges we now face is how to extend the lifecycle of that content.
A new study looked to develop a clear picture of marketers’ perceptions, attitudes and behaviors toward partnering with technology startups.
Forbes.com makes the case for why the Super Bowl is not the right investment for most brands. After running a spot last year, this year McDonald's is taking a pass.
This is an inside look at the making of a Super Bowl spot, by DDB Chicago, that we don’t often get to see. Matt Montei, senior marketing director at Skittles parent company Wrigley, weighs in.
The results of a study of Super Bowl ads were surprising in one sense but not in another. Here are 5 insights uncovered by teams of marketing students.
Pepsi’s digital marketing director, Linda Lagos, shares some of the brands social marketing plans, but keeps plenty of secrets for Super Bowl Sunday.
Coors Light is delivering playlists—developed by neighborhood preferences—to New York City via branded kiosks.
When McDonald’s launched its McDonald's Mobile app last summer, it hoped for downloads. What it got was that it could tie its digital strategy to restaurant sales