Patty Odell
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Acquisition
With Millennials in Mind, Diet Coke Relaunches
Diet Coke relaunches after 35 years with a sleek new look,
bold flavors and a bubbly campaign. -
Acquisition
The New Gold Rush: Marketing to Silver Surfers
Gen Z may be moving in on Millennials as the go-to-market of choice,
but marketers may want to take a second look at silver surfers. -
Acquisition
Moët Goes High-Tech and its Marketing Director Weighs In
Moët & Chandon’s head of U.S. consumer engagement, Christine Ngo, on implementing
new forms of digital holiday marketing for the centuries old brand. -
Acquisition
The Best Spirits Marketing Campaigns of 2017
Some of the most innovative and surprising creative work is delivered
in the form of spirits marketing campaigns. -
Acquisition
15 Ways to Bridge Social Commerce and Brick-and-Mortar Stores
Some 47 percent of the retailers have social commerce sites and are trying to figure out how to effectively pair those sites with their retail stores.
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Acquisition
Behind the Scenes of Bud Light’s “Dilly Dilly” Mania
Two words—Dilly Dilly—took off in the pop-culture lexicon creating a striking success story for Bud Light and its agency.
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Acquisition
Your Holiday Reading: Top 12 B2C Articles from November
It’s a busy time of year, so we have collected the top articles for you to catch up on.
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Acquisition
How Henkel Stays on the Cutting Edge of Influencer Marketing
Ken Krasnow, VP omnichannel marketing, Henkel N.A., will share his expertise and insights during Chief Marketer’s virtual conference “5 Marketing Trends to Bet On in 2018.”
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Acquisition
Paramount Disrupts with Free Drink Hooch App and Suburbicon
Paramount Pictures put its party on when it launched happy-hour style disruptive marketing events to promote Suburbicon.
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Acquisition
Take a Spin through the Year’s Best Auto Activations
Take a spin with Event Marketer through the best of the year’s auto activations—
Acura, Cadillac, Lincoln, Ford, Honda and others.