Patty Odell

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  Acquisition

  Bacardi to Send 7,000 Employees Out to Bars to Sell its Signature Cocktails

  The global campaign “Back to the Bar” will send thousands of
  employees out to bars to promote Bacardi spirits.

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  Acquisition

  Gillette’s New Ad—Razor Sharp or Cutting it too Close?

  Gillette’s new spot has sparked passionate dialogues. But despite lots of support, some said
  the Gillette spot painted men in a bad light and sparked the hashtag #BoycottGillette.

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  Acquisition

  PepsiCo’s Scott Finlow on How Tech is Reshaping Marketing

  PepsiCo is an innovator in marrying consumer needs with innovative and emerging technologies
  to create state-of-the-art marketing wonders that drive sales and brand loyalty.

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  Acquisition

  Pepsi Goes Global with New Can Designs and Tagline

  A year-long global campaign includes a collection of marketing content,
  design-led packaging and artwork and powerful commercials.

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  Acquisition

  It’s More than Meat—Arby’s Adds Club-of-the-Month to its Menu

  To satisfy super fans hunger for branded merchandise—think bacon scarves—
  Arby’s-of-the-Month will delight subscribers with a fresh variety of items each month.

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  Acquisition

  Walmart Grocery Pickup Spot Gets Plenty of Golden Globe Buzz

  It may have been the Hollywood stars who captured the Golden Globe awards
  last night, but it was Walmart that took the prize in the category of best buzz.

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  Engage & Convert

  3 Tips to be More Comfortable On Stage

  As the theory goes, people are more afraid of public speaking than of death. Learn how to put yourself—and the audience—in a place to succeed.

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  Acquisition

  Self-driving PepsiCo Snackbots Invade California Campus

  Satisfying the munchies just got a bit easier for students at
  the University of the Pacific in Stockton, CA, with snackbot.

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  Navigating the Next Phase of Content Marketing

  Walgreens, American Express and the YMCA share campaign details and candid insights on the new era of content marketing—what works, what doesn’t and what’s next. Plus, six tips for writing content with impact.

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  Acquisition

  “Make the First Move” Serena Tells Women in Bumble Campaign

  As the era of #MeToo marketing moves into the New Year, tennis champ Serena Williams takes the spotlight in a year-long campaign for social networking app Bumble.