Patty Odell
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Agencies
Facebook and CPG—Budgets, ROI and What’s Working: Study
A new national study from the Shopper Technology Institute has enlightened us on retailer’s use of social media.
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Agencies
Budget Watch: Experts Share Where Marketers Should Put Their Dollars in 2012
Where should marketers allot their budget dollars in 2012? Chief Marketer recently talked to several marketing professionals to get their opinions in several key areas of spending:
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Agencies
Two Picks to Win the NFL Loyalty Game
Papa John’s, the Official Pizza Sponsor of the NFL, is playing to its most loyal customers while adding new ones by offering the chance to win one of 60,000 free pizzas each week during the regular season.
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Agencies
Social Fits Chicos
Women’s apparel marketer Chico’s FAS is quite happy using social media to come into the middle of the conversation. With the women-over-40 demographic
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Agencies
Sweeps Trends to Watch
Trends in sweepstake marketing include, threshold prizing, reward social behaviors and gamification.
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Agencies
Tropicana Introduces New Flavors
Tropicana Trop50 introduced two new flavors this summer Lemonade and Raspberry Lemonade by opening up a lemonade stand in New York City’s Times Square.
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Agencies
Family Dollar Invests in Mobile and Social
The increased information accessible through mobile devices flows both ways, and that has created some new challenges for retailers.
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Agencies
Beauty Marks
One of Estée Lauder’s favorite sayings was Tell-a-phone, tell-a-graph, tell-a-woman, based on her strong belief that once a woman tried and liked a product,
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Agencies
Walmart Races to NASCAR Fans
Walmart has launched a new annual regional program in California. It began with a wave of the green flag at the Toyota Save Mart 350
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Agencies
Mobilizing Mobile Shoppers: A Strategy Beyond Coupons
For retailers, mobile technology is providing new strategic opportunities to overcome problems associated with traditional loyalty programs – but there’s more to mobile loyalty than offering coupons