Patty Odell
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Agencies
How a Small Cheese Maker Uses Rolling Contests to Earn Customers
DCI Cheese Co. uses a steady stream of promotional contests and coupons to bring attention to its handcrafted cheeses.
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Social
How to Use Pinterest for Niche Marketing
Three simple steps to target niche demographics on Pinterest.
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Agencies
E-gift Cards Gain Traction in Loyalty Programs: Q&A
Randy Fox, the managing director at FuzeBuy, shares his expertise about what you need to know to maximize the use of e-gift cards in your programs and how the cards are changing the loyalty
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Agencies
Daily Deals Sustainable for 1/3 of Businesses: Study
A Rice University study looks at the long-term viability and profitability of daily deal companies.
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Agencies
Tide Ties Olympic-Themed Social Promo to New York City Event
Back in April, Tide began a social promotion on Facebook and Twitter to support Team USA by asking fans to share stories about what the colors of the American flag mean to them, and the stories flowed in.
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Agencies
Shoppers Settling in: Tips to Create Sustainable Demand
A new study from Acosta Sales & Marketing shows that shoppers want more flexibility in marketing promotions.
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Agencies
Amex Open and Facebook Offer Personal Counseling in Contest
American Express Open, the leading payment card issuer for small businesses, has launched its second annual ” Break for Small Business” on Facebook.
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Agencies
Dole’s Digital Marketing Manager Talks Contests, Smoothies and Bloggers: Q&A
Michael Contreras, the digital marketing manager, for Dole Packaged Foods, talks about contests, smoothies, bloggers and what keeps him up at night.
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Agencies
Event Budgets Up, Time for a Refresher Course
Event marketing budgets are expected to grow about 8% this year and with that in mind, industry experts share a refresher on best practices and tips to get your events off and running.