Patty Odell
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Pssssst. Have you heard…
Enter today to get the recognition you deserve with a 2014 PRO Award.
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Data & Analytics
Special Report: Following Digital Footprints to Make Sense of All Your Data Points
Marketers like Kraft are using online behavior to get a fuller view of their customers and craft social campaigns in real time.
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Agencies
Tech Trends: Wearables, WhatsApp, Instagram and Beacons
At the recent ANA Brand Master Conference, Mashable’s senior technology analyst Christina Warren shared the what, why and how of three top tech trends all marketers should have top of mind.
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Agencies
Free Tattoo’s Anyone? Spike’s “Ink Master” Stages NY Event
Spike TV’s “Ink Master” added a mobile unit to an integrated program to promote Season 4. Spike’s brand exec, Frank Tanki gives us the details.
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Agencies
Don’t Miss the Early-Bird Special! Enter the 2014 PRO Awards by March 18!
You know you’re special! Get the recognition you deserve with a 2014 PRO Award.
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Agencies
Marketing Wizardry Pulled Hostess Back from the Brink
Rich Seban, president and COO, Hostess Brands, shares the marketing strategy and execution that pulled Hostess back from bankruptcy.
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Social
Budgets Shift To Content Marketing CMO’s Say
CMOs agree that content marketing is important to their business, and many expect to see a positive ROI from their content marketing efforts this year.
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Social
Social Complaints on the Rise
Social listening plays a huge role in data collection, but if brands aren’t managing customer complaints, that hard work could all be for naught.
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Agencies
Marketers Feel Unprepared to Manage Big Data: IBM Study
IBM’s CMO Study found that feeling the most under-prepared when it comes to the idea of Big Data rose to the top. Three main factors are in play to help.
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Digital
8 Marketing Trends You May Not Be Thinking About, but Should Be
This set of marketing trends is worth taking a look. It spotlights technological, demographic and cultural shifts combined with opportunities for marketers.
