Red Roof Listened, Took Action and Now Markets a New Segment
A mobile marketing tour is an important marketing component in Red Roof's launch of its new PLUS+ lodging properties.
A mobile marketing tour is an important marketing component in Red Roof's launch of its new PLUS+ lodging properties.
Fiskars (think orange-handled scissors) is on the road letting people try its loppers and trimmers and taking note of measurable metrics in a variety of ways.
Discover how brands like Tic Tac and McDonald's are using mobile to connect with consumers and boost their brand profile.
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Without a typical presence at SXSW last month, digital agency Tocquigny made an impact by ferrying attendees with a bus tour to and from local Taco joints.
CMOs spend too much time trying to drive instant revenue through push and not exploring other rich messaging formats for mobile devices.
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Marketers like Kraft are using online behavior to get a fuller view of their customers and craft social campaigns in real time.
At the recent ANA Brand Master Conference, Mashable’s senior technology analyst Christina Warren shared the what, why and how of three top tech trends all marketers should have top of mind.
Spike TV's "Ink Master" added a mobile unit to an integrated program to promote Season 4. Spike's brand exec, Frank Tanki gives us the details.