Patty Odell, Author at Chief Marketer

Hoagies Anyone? Dietz & Watson Opens Pop-Up

Dietz & Watson has been growing its meat and cheese biz in Philadelphia for four
decades. Next month it celebrates by throwing a three-month party for its neighbors.

Data & Analytics

High Measurement Maturity Marketers Reap Way More Benefits than their Peers

These leaders earn approximately $4 for every dollar they spend on marketing
measurement, generate nearly 3 percent more leads and other benefits.

Acquisition

Carlsberg Turns its “Probably Not the Best Beer” Promise on its Head

Carlsberg’s “probably” not the best beer in the world strategy confused customers
and sales fell. It has a rebrew and an inspiring story to tell.

Acquisition

Stoli Pours on the Events and Loyal LGBTQ Consumers Imbibe

Senior Brand Manager Lauren Longenecker takes us inside Stoli Vodka’s decades long strategy
to authentically, not only market to LGBTQ people, but to earn their loyalty and trust.

Acquisition

NAD Recommends Ad Claims from Influencer Platform Ahalogy be Discontinued

As interest in influencer marketing skyrockets, so too does the
competition for clients by influencer marketing platforms.

Acquisition

Jack Daniel’s AR App Unlocks Experience Even on Tiny Airplane Bottles

The 10-minute Jack Daniel’s AR journey gives users an engaging
experience rich with stories and visuals.

Acquisition

Macy’s Reimagines Stores as if Scrolling Through Instagram

The STORY at Macy’s experience includes big brands like MAC Cosmetics,
Crayola and Levi’s Kids that will stage events and experiences.

Acquisition

Understanding and Marketing to the Modern LGBTQ Community

Conversations around inclusivity and diversity has had a major impact on marketers, not only on how
they connect with the LGBTQ community, but internally on how they treat LGBTQ employees.