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Acquisition
Clearly Canadian Promotes Sweeps on 4 Million Bottles
More than 4 million bottles of specially marked Clearly Canadian sparkling flavored water are making their way onto retail shelves in the U.S. as part
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Acquisition
Flour Arrangement
There are four major competitions that are so massive in range, scope, equipment required and competitors involved that they can’t be held on a yearly
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Taken to Other Side
How do you reposition a cable TV network that speaks largely to Americans who believe in aliens and the fifth dimension? For starters, exploit RoperASW
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SASSOON SUES P&G
Hair care mogul Vidal Sassoon filed a lawsuit against Procter & Gamble earlier this week, accusing the CPG of breach of contract and fraud in its dealings
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Hey, Big Spender
In the heady days of the late 1990s, pushing the incentive envelope with lavish trips and expensive products wasn’t just about motivation, but a badge
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The Hard Sell
Coupon activity in 2002 returned to the stable levels of 1999. “In 2000, the industry numbers were inflated, as was all media. In 2001, it was undervalued.
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Keep em flying!
Frequent-flier miles will not become a pass payment option despite the foul financials of some of their biggest sponsors. So says Tim Olson, founder of
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By Design
Sometimes, it’s beauty before brains. Miller Brewing Co. and Coca-Cola Co. have both used packaging redesigns to set marketing strategy to reinvigorate
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Privacy watchdogs nip at Europe
Pity the poor marketer trying to launch a creative promotional campaign in Europe. While the Commission of the European Communities wants to make it easier
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