One of the big questions for any business contemplating starting their own program is, where will I find my affiliates?

Building a successful company is no small accomplishment

Matchbox is targeting kids with its new collection through partnerships with Loews theaters and Nick Jr. magazine. In support of the national launch of

Yields are down. Data is non-responsive. Legal repercussions for sending commercial email are much stiffer than in the past.

So you’ve been charged with hiring a PR firm. Or maybe it’s your first day in your newly created position of “PR Director” for your company

[Our January issues got cheers for our new event marketing research and jeers for a story on mall-based pet stores opened by Woof & Co. and supplied by

In consumers’ minds, a long-held advantage that national brands have over store brands is disappearing fast. Credit an extended economic downturn for

Alloy, Inc. and Hachette Filipacchi Media, U.S., owner of ELLEgirl magazine, combined forces to reach out to young fashion mavens across the globe. The

THOSE 55 AND YOUNGER need not apply. MSN TV has launched a grassroots campaign to tout its television-enabled Web and e-mail service to seniors, delivering

The email marketing world has had to grapple with the dramatic changes in the past 12 months, with clients, legislators and consumers all reacting strongly to the impact of spam.