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  • The Fault Lines of Direct Response

    It’s a great time to be in online marketing. Spending is booming, old and new firms are innovating, and just about everyone is making money. But despite the good vibes and rosy analyst projections, the CPA and affiliate industry faces…

  • The Significance of Green for Search Engines

    Green is quickly becoming a very important color for search engines. And no, this does not concern cash.

  • Content is Bigger Than Search

    A four-year study conducted by the Online Publishers Association (OPA) indicates that Internet users in the U.S. spend almost half of their time online viewing content. The study also found that users are spending less time on…

  • Yahoo is Popular in Japan

    comScore recently released its first report detailing the top Web properties and the top gaining Web properties in Japan for the month of June. The figures took into account all unique visitors age 15 and over who browsed the Internet…

  • Mozilla Targets Malicious Sites

    Mozilla’s Firefox browser has been gaining popularity over the past few years, but its success has not satisfied its developers. For Firefox 3.0, Mozilla hopes to develop two defenses against dangerous Web sites for Firefox users.

  • Making Sense of the Mortgage Market Mess, Week Two – Part 2

    Over the course of several years, we’ve talked many times about the mortgage lead generation market. As the fuel for much of that growth, the subprime lending market, which collapses at unprecedented speeds, the mortgage lead…

  • Pringo Networks Selects Adknowledge’s AdStation for Social Networking Platform Integration

    Los Angeles, CA – August 15, 2007 – Adknowledge is pleased to announce today that Pringo Networks has selected Adknowledge’s AdStation for Taglines product for integration into Pringo’s social networking platform. This allows any company that is using…

  • Making Sense of the Mortgage Market Mess, Week Two – Part 1

    Almost four weeks ago today, on July 19, 2007, the Dow Jones closed at an all time high or 14,000. In the four weeks since, the Dow has managed to give now more than 1000 points, closing below 13,000 for the first time…

  • iLegal – Be Careful

    It would be an understatement to say that getting paid is an important part of any business. Yet in our industry, I’ve seen some pretty loose due diligence, billing and payment practices; practices which unduly increase a company’s…

  • News, the Broken Variety: I’m Going To Hell, Are You?

    This episode of Broken News is brought to you by our trusted industry insider, Cauldron Larynx. Cauldron utilizes deep knowledge, deeper skills and deepest relationships to make up the most breaking and relevant news in the Affiliate Marketing sector.