I’m not a lawyer and not attempting to give legal advice. But, as a provider of one of the most used lead capture and tracking platforms, LinkTrust, I have seen lead generation campaigns go through dispute resolutions and negotiations.

As I speak with people in the industry who are interested in the subject of compliance, it’s become plain that there is no central repository for information on the subject.

Good news just isn’t in the cards for Yahoo! these days.

When one thinks about iPhone owners, many adjectives might come to mind. Is “promiscuous” one of them? Well, according to a recent survey conducted by Rubicon Consulting, it should be.

History, formally the History Channel, is taking a simulated driving experience based on its hit series “Ice Road Truckers” on a NASCAR road trip, and creating co-branded mini-docs

Barnes & Noble is promoting its how-to Web site, Quamuts.com, with guerrilla marketing designed to capture people’s attention through intriguing displays.

In a long expected move, the FTC has approved four new rules under the CAN-SPAM Act of 2003. While I normally wouldn’t bore you with the minutiae of an FTC announcement, this one is important enough to our industry that I’ve copied their release in full below.

Efficient Frontier recently unveiled the average cost-per-click information, by vertical, observed during April 2008 in the U.S. The “mortgage” category saw the biggest change from March, followed by “auto finance”.

Google’s dominance in online video seems to be as sure as its dominance in the search realm, if not more so.

Social networking has already made its mark on the traditional, PC-based Web. MySpace, Facebook, and Bebo have taken leadership positions in global markets and there is little reason to believe that the landscape will change anytime soon.