Compliance = Reputation = Deliverability = Profits:
This week I had the pleasure of attending Marketing Sherpa’s Email Summit in Miami, Florida. I’m always…

The sale of Strategic Data Corp to Fox Interactive got us thinking. In the ad network world, there exist very few companies such as Strategic Data Corp. Publishers like Fox, who focus on content and not technology make…

As we pointed out briefly in this week’s other piece on ad networks, of the new entrants in the ad network space, very few have followed what we call the “search engine” route. The companies in this group have a special…

Lay’s potato chips have found a new home on TV and online.

Social media Web site Gather.com has signed a number of new advertising agreements with top consumer brands.

Rebates should be treated more like fan mail.

Turbo Tax The Tax Rap TurboTax is putting a fun twist on tax season to get people to rap for cash. People upload rap videos about taxes to www.youtube.com/contest/thetaxrap

For dog lovers, the Westminster Kennel Club Dog Show is their Super Bowl. Like discerning football fans, devotees of man’s best friend appreciate it when

What is it about human nature that makes us want to kick a guy who’s down? A lot of folks took a beating in Boston’s bomb scare last month. Cartoon Network’s

By now, many people know the power of online advertising. Google derives virtually all of its financial strength from it, site owners across the globe are making good money from it, and online tricksters everywhere are doing their…