Incentivized marketing is the art of creating incentivized leads for third party advertisers. By now, just about every Internet user has come across one of those colorful “shoot the duck, win a free Ipod” or “guess the celebrity, win an XBOX 360” ads, and more than one has actually taken up the...
By now most of you know that CPA (cost per action) is an advertising payment model by which the advertiser pays the publisher each time a specific, visitor-initiated, and qualified action occurs, such as the completion of a survey, signing up for a subscription..
In recent years international trade issues with China have been contentious. However, when it comes to controlling the international flow of SPAM China is very much on board. To be sure, China has a strong motivation to act on this problem. According to the...
Next week, it’s our big conference, and what we will see are the results of a hot and growing Internet advertising market - more exhibitors and attendees, more press, more bankers, and most importantly, more competition. None of these, especially the...
The Insider News weekly polls, are intended to provide information that is wanted by the industry. Whether it be the best CPA company to work with, the best mail solution, or simply the best offer that is working that particular week.
In Part One, we highlighted the importance of leadership in any economic environment but especially in an ultra-competitive one such as ours, and we mentioned how strong leadership doesn’t guarantee success but it will be...
The sky's the limit with Thrifty Car Rental's latest sweepstakes, which is awarding daily prizes of 75,000 Delta SkyMiles. Consumers 21 and older can enter the sweepstakes online at Thrifty.com. Each day, Thrifty will select a random winner, who will ...
Harry & David launched a corporate incentives and promotions division at the Motivation Show last month. Al Multari, senior VP and general manager heads
It’s not always intentional, but it seems that whenever I go to a tradeshow, despite my best efforts, I end up writing an article about it. That certainly happened as a result of my last trade show experience. It involved a visit to New York City for Advertising Week.
