If you’re an advertiser in the U.S, now’s a great time to advertise on Facebook. According to TBG Digital’s “Global Social Media Report: Q4 2012,” Facebook advertising costs hit a record low in the fourth quarter of last year. CPCs The report found that the average cost-per-click (CPCs) rates in the U.S. dropped 37 percent…
When people hear “affiliate marketing,” imaginations might run wild with visions of unsavory practices and FTC settlements. But in its purest form, affiliate marketing is a robust channel, even for generating leads. To clear the air a bit, we turned to a few experts and resources to piece together a foundational view of affiliate marketing.…
Digital Net Agency (DNA), a performance-based search agency, has created an infographic offering an overview “doomsday” linking and SEO practices that will get your website banned from Google. It examines how Google responded to unethical linking practices used by companies like DBCC, J.C. Penney, Overstock and, yes, Google itself. DNA also points out the “four…
In what could be a positive sign for the company, Twitter has raised the price of Promoted Trends to $200,000 per day. This reflects a 33 percent increase from last year’s rate of $150,000 a day, and a 150 percent increase from the $80,000-a-day rate back when Promoted Trends were introduced in 2010. “With Promoted…
The mortgage industry is an example of an area of lead generation where leaving a trail of breadcrumbs (i.e., proofs of value) can keep consumers intrigued before they’re final shown a precise cost. Here are four tips for doing this: 1)
After acquiring 15 companies, CrowdSavings has found itself its own buyer. Half Off Depot, a social commerce company that’s been around for four years, has agreed to acquire daily-deals company CrowdSavings for $6.4 million, which is the equivalent of $1.5 million in cash and 6.5 million shares. The new company to emerge from this acquisition,…
Leads360, a lead-management software provider, has created an infographic based on a new study on the importance of a sales process that drives speed-to-call. It serves as “a handy reference guide to help you discover how your organization can do what high-performing sales teams are doing to boost revenue through innovative, proven-to-convert phone and email…
If PPC marketers have time to take a breath in the midst of the ballyhoo surrounding Google AdWords enhanced campaigns, they should take some time to read this article from Dave Schwartz, vice president of client services and marketing at DataPop. In a guest post for SearchEngineWatch, Schwartz points out the seven deadly sins of…
ShopGala is a major online destination where businesses can share coupons and deals with consumers. Its website has a “Deal of the Day” section where it hosts daily deals from retailers, giving the company a third-party perspective on the daily-deals industry. It’s with that viewpoint that Don Batsford Jr., co-founder of ShopGala, shares his thoughts…
By Gary Brooks, CMO of Cortera B2B marketers have a tremendously difficult challenge. CEOs are continually expecting CMOs and VPs of marketing to provide more leads that are more sales-ready than those they have previously delivered. Yet most of these marketers have to deliver these results with the same or fewer resources.
