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Recession Survival Guide
Depending on whom you ask, the United States economy has already entered a recession or sits on the precipice of one, with even the most bullish not willing to say no such recession will occur. Our stock…
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Does Banner Advertising Still Work? A DR Advertisers Perspective
With the advent of ad networks and the availability of ad exchanges, why is it such a challenge to get banner inventory to convert? There is no easy answer as each site and each advertiser have their own unique challenges. We all measure our returns differently.
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When Are Unsolicited Mobile Messages Considered Spam?
The best and simplest answer to the title is actually quite obvious: when the recipient has no interest in the offer at hand.
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Agencies
RecycleBank Rewards Recycling with Gift Cards, Coupons
It pays to be green. That’s the message RecycleBank, a rewards program that motivates people to recycle, wants to get across.
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Agencies
Budget Offers ‘Snow Birds’ Rental Breaks
Budget Rent A Car is taking advantage of seasonal human migration patterns to relocate its car fleet by offering deep rental discounts.
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Mobile
Jameson Sends St. Pat’s Wishes via Hourly Mobile Messages
Jameson Irish Whiskey culminates a month of St. Patrick’s-themed promotions today with an offer to send the perfect Irish toast to registrants’ mobile phones—at the rate of one an hour all day.
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Adknowledge signs Paltalk to Exclusive Advertising Deal in the UK and Australia.
Adknowledge announced today that it has signed an agreement to be the exclusive display advertising sales representative for Paltalk within the United Kingdom and Australia.
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Yahoo, Google, Microsoft are Top U.S. Web Properties
The latest figures released by comScore indicate that Yahoo was the Web property that attracted the most unique visitors in January 2008 in the U.S.
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The Text Message Spam Problem
In excess of 1 billion text message are sent in the U.S. every day. This figure is expected to rise in the near future, which also means that the issue of text message spam will rise in prevalence.
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Spyware Trickster Forced to Cough up Dollars, Information
Timothy P. Taylor was asked to pay up $4,595.36 by a U.S. District Court for the District Of Nevada, formally ending a lawsuit filed by the FTC in November 2006.
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