In a local brand-building gambit, Miller Lite has created virtual basketball tournaments running concurrently with games being aired during the National Collegiate Athletic Association’s Men’s and Women’s Tournaments.

Papa John’s is pushing its pan pizza and its profile as official delivery pizza of National Collegiate Athletic Assocation March Madness with a Web site aimed at capturing that madness on digital cameras.

Kimberly-Clark’s Cottonelle brand wants people to be kind to their behinds, a theme carried by its new bus advertising campaign.

Coca-Cola’s C2 brand had a brief shelf life after its launch four years ago, despite a Super Bowl ad and a Yahoo takeover, due to a strategic oversight.

Nickelodeon has expanded its pop culture presence from cable TV to a seven-acre theme park in the Mall of America.

Picture this: you receive an email, or see a banner ad, that congratulates you for somehow being eligible to receive a free plasma TV or a free Nintendo Wii, if you would just take a few minutes to complete a survey, with no visible indication of any conditions.

The latest figures released by the comScore Video Metrix service shows that while online video in general cooled off in January from its record setting December numbers, Google video sites still held onto its commanding lead in the U.S. market.

China is no stranger to blocking online content, and it has had a history of fickle attitudes towards Google and its various Web services in particular.

Imagine a car burning up the autobahn leaving even the best European designs in the dust. The only catch being that the fuel needed to power this vehicle was far from perfect.

Oridian will monetize Goal.com’s network traffic to bring relevant local online ads to sports fans throughout the French-speaking world