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Adknowledge Launches Social Advertising Network in UK Office
Adknowledge announced today that it has launched its social advertising network in the UK.
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Unique Leads.com, Inc. to Sponsor the Web’s First Reality Show
Unique Leads.com, Inc. is sponsoring the web’s first affiliate marketing reality show called Top Affiliate Challenge.
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Monetizing Lead Generation Exit Traffic
If you’re capturing leads, there are ways to further monetize the information after the consumer has completed your lead form and even much later. I will cover some of the most obvious methods to make more money from the web traffic and leads you’re already getting.
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Agencies
Marketing Arm Wins AOR for GameStop
GameStop Corp., the world’s largest video game and entertainment software retailer, has named The Marketing Arm as its promotions agency of record.
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Agencies
Sears/Rite Aid Offer Gas Incentives to Boost Sales
Thanks to sky-high gas prices and a tight economy, retailers are using free gasoline as incentives to boost sales.
Sears Holdings Corp. is offering $75 Shell gas cards to customers who spend
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Agencies
Parenting Magazine Offers Cash Back with Online Rewards Program
Parenting Magazine has rolled out a new incentive program that rewards subscribers with cash back for online purchases
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Mobile
Mobile Radio Promo Taps Teen Spirit
An April mobile promotion offering live appearances by up-and-coming bands to high schoolers voting via text message got 4 million mobile responses and allowed the owners of a sponsoring local radio station to nearly double their mobile database.
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NHL Renewal to Build Bud Light’s Sponsorship Role
The deal renewing Bud Light’s position as official beer of the National Hockey League will give the brand a bigger sponsorship role in the league’s digital media and cable network.
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BlackBerry, Not iPhone Tops 1Q08
A recent International Data Corporation (IDC) report indicated that Research in Motion sold the most smartphones in the U.S. during the first quarter of 2008.
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Google Gets Obama’s Vote
According to numbers contained in Federal Election Commission filings, presidential hopeful Barack Obama’s campaign seems to have confidence in Google’s advertising power.
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