While the impending Top Affiliate Challenge is luring candidates with the promise of green and status, organizer Thor Schrock is seeing – and signing – NeverBlueAds and UniqueAds as affiliate network sponsors.

Leading interactive marketing agency adds Pep Boys, SourceMedia, NewsMarket, United Water, and Tablet Hotels to customer list

Media Breakaway, LLC, today announced that an Arbitrator has released a final ruling in the proceedings between MySpace, Inc. and Media Breakaway, which originated in January, 2007. The final award in favor of MySpace was 95% less than the amount demanded by MySpace, as the Arbitrator determined that “MySpace’s demands are so disproportionate to proven actual damages, or Media Breakaway profits.”

The US Presidential candidates take on increasingly difficult tasks with each passing day — but personally, I believe that the online publisher’s job is also among the toughest in the world.

Most online merchants and agencies utilize pixels and cookies as their method of affiliate and conversion tracking.

Sarah Robb O’Hagan has been named the new chief marketing officer for The Gatorade Co., a division of PepsiCo

In the fashion world, things change in a relatively predictable cycle, with designers handing out their new style mandates that world of print and other trend noting mediums translate into the season’s do’s and dont’s…

If you remember back to the beginning of this year, the stock market didn’t get off to a good start. Within the first three weeks, the major markets had lost almost ten-percent of their value and technology stocks in particular…

Previously, in this column, we covered the subject of affiliate pre-screening. That’s a good start to make sure that you don’t end up with rogue affiliates.

Strengthens Leadership Position in Specialty Finance Marketing, Technology Sector