Google (thanks mostly to YouTube) and, to a lesser extent, Fox Interactive Media have been the two dominant forces in online video in recent memory. However, a new entrant to the market seems to be making strong headway.
According to comScore, during the month of May, Google Sites held onto its dominant leadership position in the online video market with 4.2 billion videos viewed, which translates into 34.8% of the market. YouTube accounted for 98% of the videos viewed on Google Sites.
Fox Interactive Media held onto its second place on the list with 778 million videos viewed, giving it 6.4% of the total number of videos viewed in the U.S. during May. This reflected a 1.3 point increase compared to April.
Yahoo! Sites came in third with 347 million videos viewed, or 2.9% of the total. Microsoft Sites followed behind with 246 million videos viewed, or 2.0% of the total.
Viacom Digital (206 million/1.7%), Time Warner – Excl. AOL (145 million/1.2%), ABC.com (127 million/1.0%), Disney Online (108 million/0.9%), AOL LLC (105 million/0.9%), and Hulu.com (88 million/0.7%) rounded out the top 10.
Hulu.com made its debut on the list at the tenth spot. The joint endeavor between NBC and Fox has been gaining quickly in popularity, offering viewers the chance to see full TV episodes and feature films, which are supported by in-video ads. High definition streaming was recently added to some of the site’s content.
In total, more than 12 billion videos were viewed during May, a 45% increase from the same time last month.
Google Sites also led the way in terms of unique viewers, with 83.8 million viewers watching an average of 50.2 videos during May. Fox Interactive Media was second with 60.8 million viewers, who each watched an average of 12.8 videos during the month. Yahoo! Sites and Microsoft Sites finished third and fourth, respectively.
Hulu.com drew an audience of 6.8 million unique viewers in May, each viewing an average of 13.0 videos during May.
Almost 142 million Web users in the U.S. viewed an average of 85.3 videos online during the month of May. This reflected 74% of the total Internet audience in the U.S.
Source:
Network
