List managers are constantly on the search for ways to improve deliverability. I continually get asked, “how do I inbox AOL, Yahoo, Hotmail, Gmail…?”

Ask.com, Yahoo! and AOL recently released various lists of top searches for 2008. Britney Spears, “Dictionary” and questions about how to get pregnant were popular.

Two weeks ago, we covered one of the more fundamental topics in the world of performance marketing – transparency. We didn’t call it transparency then; instead, the article described one of the unsung heroes…

The most recent figures released by Nielsen Online show that Google was the top parent company in October, while Electronic Arts Online was the stickiest brand.

Google had another good month in October, according to comScore and Hitwise. Though their figures are different, they are agreed upon Google’s continued display of growth and strength.

According to figures released by comScore, online shoppers spent $534 million on “Black Friday,” the day after Thanksgiving. This reflected a 1 percent increase from last year’s $531 million figure.

Growth in the liquor category is slowing as consumers curtail spending. For Remy Martin, a brandy from the Cognac region of France, that means it’s time

When times are good and consumers are buying, marketers aren’t necessarily pressured to measure success and evaluate ROI. After all, when products are

The National Football League is offering fans a shot at picking a pre-game Super Bowl ad featuring a fan and a spot during the game that presents a player telling a personal anecdote.

Wrigley’s Doublemint brand has launched its second campaign to fight child abuse with Orlando Magic center Dwight Howard as the point man for the effort.