The process of prequalification is more common than you might think. Getting a mortgage or a job are two major instances where prospects are asked to go through multiple stages to ensure that they’re a good fit for the lender or employer. Potential clients often “interview” businesses whose services or products they’re considering, but businesses…
When Facebook graph search was announced in mid-January, the Internet was buzzing about the implications for marketers, local businesses, users, brands and others. Now that graph search is available to more users, it’s time to revisit it and discuss the tangible things businesses can do to leverage it. Andrea Vahl, community manager for Social Media…
Vine is, apparently, the “next big thing.” This means that many brands are trying their best to be likable, engaging and creative with the six-second videos they post to the app. Marketers and companies in need of some Vine inspiration can look to these 15 brands. Among them are: –
YP (aka the new version of the Yellow Pages, as of May 2012) has announced that it raked in more than $350 million in advertising revenue attributable to mobile. Using numbers from IDC (International Data Corporation), YP says this makes it the No. 2 company in the U.S. mobile advertising industry. According to the company’s…
Marketing efforts often rely on various forms of permission from consumers. RegReady, a permission-based lead-generation community, conducted a survey of 1,125 consumers and marketers to get a sense of what they think about these four types of permission: –
Responsive design, defined by Eloqua as “the practice of creating websites that fluidly respond to deliver the right experience for the right screen size at the right time,” is the new norm when it comes to designing websites that will be friendly for mobile devices. Building a single website that can automatically adapt itself depending…
A red gummy bear may look and taste different from an orange gummy bear, but after the last chew they’re both delicious treats for your taste buds. In the same vein, B2B lead generation and B2C lead generation have their differences, but at the end of the workday they’re both about acquiring leads and converting…
Pardot, a B2B marketing automation software provider, has put together a helpful infographic about how marketing automation can help marketers who attend trade shows. While in-person exhibitions may seem outdated in today’s digital age, executive decision-makers rank them as their No. 1 spot for getting purchasing information, according to Oxford Economics. “Trade shows can mean…
Hashtags are a useful tool for Twitter, Instagram, Pinterest, LinkedIn and Google+. Ever since Chris Messina first used a hashtag on Twitter on Aug. 23, 2007, they’ve become a major way people organize conversations on these social media platforms. Marketers should know how to effectively use them to engage with their audiences and be seen…
Google AdWords enhanced campaigns introduced some new ways for advertisers to target mobile consumers using information like their location and the type of mobile device they’re using. “The best way to optimize the ad experience for mobile users is to take advantage of ad extensions
