According to a recent survey conducted by the Mobile Marketing Association (MMA) and Luth Research, consumers respond much better to location-based ads than to SMS and mobile Web ads.

Online product reviews are gaining the trust of consumers, but there is still a good chunk who have reservations about how reliable they are, according to a study from PowerReviews.

Despite what one of our favorite friends in the industry tells us, it is not easy making money arbitraging media. And, with the recent tightening by Facebook, the job of the arbitrager has not gotten any easier. It isn’t…

Depending on your perspective, ad:tech either felt like just yesterday or as though a month has gone by. Regardless of how the time passed, most people found themselves asking the same question…

Week in Review. Headlines for the week. Get Daily headlines from our facebook fan page (digital moses)

The results are in!

Digital Moses’ Chucks Challenge at ad:tech San Francisco is over now, but you can take a look at all the lovely Chucks-donning women at the Digital Moses Facebook Fan Page.

Week in Review. Headlines for the week. Get Daily headlines from our facebook fan page (digital moses)

According to Millennial Media’s recent “Mobile Mix” report for March, connected devices like the iPad account for a major portion of mobile impressions.

Businesses are maturing in the realm of social media, according to Social Media Examiner. Last year, the top question about social media concerned tactics – this year, it concerns return on investment.