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The Week in Review
Headlines from the industry. To receive daily updates please visit the Digital Moses fan page
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App Download, Enrollment and Video Are the Most Popular Mobile Post-Click Campaign Actions
According to Millennial Media’s S.M.A.R.T. Report for July, “application download,” “enroll/join/subscribe” and “watch video” were the top mobile post-click campaign actions. For the travel ad vertical, “application download” was far and away the most popular post-click action.
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Google Loses, Bing-Powered Search Gains, Facebook Remains Top Search Term in August
According to the latest figures from Experian Hitwise, Bing-powered search got the better of Google in August. Meanwhile, “facebook” remained the top overall search term for the four weeks ending Sept. 3.
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Social Networking App Usage in Q3 2011 Is up 30% From Q3 2010
Nielsen’s “State of the Media: The Social Media Report” for the third quarter of 2011 offers an array of interesting insights about social media’s growing popularity. Among the findings is that social networking via mobile devices is growing in popularity, especially when it comes to apps.
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In-Stream Mobile Video Ads Are More Effective Than Online Video Ads
Rhythm NewMedia’s “Q2 2011 Rhythm Insights” report shows that in-stream mobile video ads are markedly more effective than traditional online video ads when it comes to completion rates. Also, though iPads account for just a fifth of Rhythm NewMedia’s user base, the tablets account for twice that proportion of…
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Shameless Plug – Daily Deal Summit West 2011
All this talk of the daily deal space has reminded us that we have not had a proper shameless plug in quite some time – no solo emails, no major plugs in articles, or the like. Well, it’s time to rectify that. We expect to see you two weeks from today in San…
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Too Big to Fail or Too Big to Succeed
Talk of a bubble has faded somewhat. It’s still not far from people’s minds, but something in the discourse has shifted. Companies are still seeing tremendous valuations, from the billion dollar Airbnb out west to ZocDoc out east, acquisitions…
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Android Continues to Grow Its Market Share, 82 Million People in the U.S. Owned Smartphones in July
According to comScore, Google’s Android mobile operating system crossed the 40 percent threshold during the three months ending in July. Also, more than 82 million people in the U.S. owned smartphones during this period.
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Potential Mobile Purchasers Are Receptive to Mobile Ads
A report from Experian Simmons found that more than half of smartphone owners have accessed the Internet with their phones in the last 30 days. It also found that mobile phones are becoming an important shopping tool.
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Facebook, Twitter and Blogger Are Most Popular Social Media Sites Used by Companies
Aggregating data from the likes of Simply Zesty, Pingdom and Google, Search Engine Journal offered a neat visual overview of the social media landscape in an infographic titled “The Growth of Social Media.” Among the many tidbits of information is a listing of the most popular social media sites utilized by…
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