BloomReach, a cloud marketing platform, has put together an infographic comparing Facebook and Pinterest for reaching marketing goals. According to The CMO Survey, CMOs spend 8.4 percent of their marketing budgets on social media. In the next five years, that number is expected to rise 21.6 percent. Here are some of the interesting findings from…
When creating an SEO landing page aimed at converting, there are many different ways to approach copywriting. According to marketer and copywriter Eugene Schwartz, there are “Five Levels of Awareness,” spanning from direct to indirect, each audience seeking different kinds of information. 1)
IntelliResponse is a provider of virtual-agent technology (“Siri for the enterprise”) aimed to help businesses deliver the best answers to customers’ questions asked across various channels. The self-service tool improves the customer experience, which can lead to improved conversion rates and lower customer service costs. It also helps enterprises collect customer data and draw key…
Litmus, a provider of email testing and tracking tools, has put together an infographic showing what email marketers need to know about how their messages appear on the major smartphones on the market today. The range of smartphone screen sizes out there today affects how emails are designed and built. Add to this the variety…
Google has used site speed as a factor in its ranking algorithm for about three years now. While the weight of the speed factor is up for debate, what’s not up for discussion is how much site speed affects conversions. “Every second visitors have to wait for a page to load is a proven loss…
By Jason Long, director of revenue marketing, The Pedowitz Group According to BtoB Magazine, 59 percent of B2B marketers perceive email marketing to be their most effective channel because it is a cost- and time-effective way to reach a large group of targets. However, as more companies utilize email marketing, your prospects' inboxes are getting…
Search advertising dollars aren’t quite keeping up with the trend toward mobile phones, according to a report from Kenshoo. This is despite the fact that the cost per click (CPC) on mobile phones is noticeably cheaper than on computers and tablets. Paid search Kenshoo’s “Global Search Advertising Trends
Content Amp, a content marketing agency based in the U.K., has put together an infographic offering a comprehensive look at the content marketing landscape today. “We wanted to create something that not only looks great visually but is in fact a very helpful at-a-glance resource for marketers looking to embrace content marketing this year,” writes…
Image-based content has asserted itself as the centerpiece of the online universe, thanks in no small part to the popularity of infographics, filtered photos, memes and videos. But what makes visual content effective, and how can marketers use images to drive actions? Tim Riesterer, chief strategy and marketing officer at Corporate Visions, shares his tips…
A strong content marketing strategy can generate traffic, get more social shares and develop a brand’s authority, but what might not be so clear is how to measure and increase the return on investment (ROI) of those efforts. Mike Pantaliano, an SEO consultant with Distilled, offers a step-by-step walkthrough of how to use Google Analytics…
