By Tamara Weintraub, content marketing manager, ReachLocal

Trying to measure the return on investment (ROI) from all your marketing can be a headache. But by determining your marketing goals and metrics up front and consistently tracking your results, you can get a better idea on how each of your marketing efforts is performing. Follow these seven tips to create a process for measuring marketing ROI for your business.

Email remains a mainstay for marketers and is outperforming social media, its sexier cohort. Also, paid search is seeing a decline in usage by B2B marketers, and Twitter is the king of social media when it comes to lead generation. These are some of the main findings of Optify’s “2012 B2B Marketing Benchmark Report.” Overview […]

MediaWhiz, an integrated digital media and performance marketing agency, has put together an infographic looking at SEO’s shift from optimization for search engines to optimization for users. The infographic includes the following bits of information and advice: –

Email has remained a steadfast communication tool for marketers, but for the medium to remain relevant it must evolve to cater to what consumers expect. Here are three ways email needs to progress: 1)

Say what you will about the nearly sickening pervasiveness of all things “mobile” these days. “There are over one billion consumers looking for information on their mobile devices, and you know what works when consumers are looking for information? Inbound marketing.” According to Flurry, mobile app usage has surpassed Web browsing and is catching up […]

Social media and other Web-based channels offer good sources of real estate leads, but the simple fact of the matter is that prospective customers can be found wherever people are found. One challenge presents students with the task of making 100 contacts in just seven days. It’s a daunting task if you don’t know where […]

Group Commerce, a daily-deals platform for media companies, has laid off 31 of its employees, or 28 percent of its 109-person workforce. The laid-off employees were located in six cities and were all in the local-services department, handling everything from sourcing deals for publishers to operations, according to Business Insider, which broke the news. While […]

Poor lead quality is a marketer’s nightmare, which is bad news for their sleep given that lead quality has steadily declined in the last five years. One reason is the increase in the number of players in the game, which means complex interconnections and decreased transparency. Another reason is an increase in fraudulent leads. Here […]

In the past few weeks, we’ve covered many of the basics of content marketing: –

By Muhammad Yasin, director of marketing for HCC Medical Insurance Services

The beginning of the year is a great time to get a fresh start on many things, and this is why so many people make resolutions for the new year. For businesses too, this is a great time to look at your marketing plans and goals, specifically those associated with social media, and make improvements. There are several areas particularly that can benefit from a good housecleaning.